1.Google: For once, Google has made a name for itself due to all the innovative ideas that they are coming up with. Recently, they have gotten into the market of mobile payments using a technology called near-field-communication (NFC). Although this could be very practical for a lot of people, due to the fact that everyone now a days owns a blackberry or an iPhone, it also brings the subject of identity theft and the cloning of accounts.
As a general idea, the though of owning a electronic wallet isn't so bad because we know that we will never leave it at home. Also, it can make transaction much faster and efficient having as a result a reduction in the time that we lose making lines. But the question here is, how safe will our identity become? if we live in a world today where cloning cards has become as common as breathing, MasterCard and Citibank which are known to have teamed up with Google, better find a solution on how to protect their customers' accounts of possible theft.
"Search results, including sponsored links and algorithmic search results, are generated in response to a query, and are marked based on frequency of clicks on the search results by members of social network who are within a predetermined degree of separation from the member who submitted the query. The markers are visual tags and comprise either a text string or an image."
Moreover, this can takes marketing to a whole new level since it allows you to see the most popular items among your friends and what better source to acquire information on a products than people you know. As a result, this may have a huge impact on the way advertise products and services. We as future marketers better start thinking on ways to use this information in order to stay ahead in the market which with each passing day is become more and more competitive.
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You make a point about identity theft with the new NFC mobile payments with Google. Technology is running so fast these days its hard for us to catch up. Also, all of us as consumers before steping into this new and easier way of paying we need to research and see what are some of the privacy issues and topics that have still been yet to resolved before jumping into it. Although it will be great the amount time we might save at the registar paying, but then that will give the people working less time to either make your coffee or fold and put your things in a bag. Which in the end is it really saving time? or making us less patient as the consumer?
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